Why UX Design Is Critical
Each month, over 45,000 apps are launched on various platforms like Android and iOS. However, 26% of the apps are uninstalled after one-time use. One of the major reasons for rejection is their UX design i.e. User Experience Design.
Ease of use, customer acquisition, and retention, and a smooth experience are the primary objectives of UX design. This is why some apps perform better than others even when they provide a similar functionality. When a user feels comfortable in interacting with the product, they tend to return and become loyal to it. Stats show, 52% users complained that a product with a bad mobile interface feels like the company does not care about the users and they are less likely to engage with the product in future. 40% users will either abandon a web page if takes long to load and 79% will search for substitutes. In current time, 53% audience will stop using the app because of heavy use of ads.
User Experience is a rather new field and is constantly gaining importance among already established companies and even start-ups. Successful brands like Oyo Rooms in India are a good example of their idea not only acquires tourists but the local crowd as well. The app gives a complete idea of what the experience will be like and makes it easy to choose from different options they offer. If you don’t invest in a good UX Design from the beginning, you may face a serious cost in the future. It’s advised to work on a user experience from the beginning. If you make mistakes later, the cost of backtracking and the effort will cost you greatly.
UX Design Process
When we talk about UX Design, the scope of work is vast and requires a contribution from individuals with expertise in various fields. The final product is a team effort which focuses on every minute detail to bring the best experience. To summarize the whole process of UX Design, it can be broken down into these steps: Research, Prototype, Iterate and Test.
- The development starts from targeting the problem by conducting user research. Based on the insights, they deduce a pattern on what the user needs.
- Once the problem is confirmed, an interaction designer works to find a solution for it. This process involves creating concepts and design and finally evolving into a working prototype.
- The working prototype is tested, analyzed and measured to fit the user’s need. Many UX Designers conduct testing with live users and record their behavior to get a genuine first-hand response.
- After all the research and feedbacks, a final design is realized which tackles the problem. But is it enough?
- The product must look as good as it works, a visual designer creates and designs the look and feel of the product, making the solution look good.
“Does it better” will always beat “did it first.” – Aaron Levie, CEO at Box
UX Design is now what makes your product stand out in the competitive market. Your idea may or may not be original but if it is more engaging to the users, they will stay loyal and you will form a positive relationship with them. Nokia is a brand which still holds a reputation in the minds of Indian audience for their user experience. Their device interface was optimally designed to encapsulate utilities and user experience. Their customer base is strong enough to capture market again if they intend to return to the market with new concepts.
The cornerstone of the success of some of the giants of the industry is the simplicity of using their product. The first example that comes to mind in terms of simple yet powerful products is of Apple Inc. Apple has captured the market of power users and day to day users alike. Their device can perform a complex task while making the customer feel good using it. In terms of UX Design, from the built of the phone to the UI, the iPhone stands out leaving the competition following their work.
Although the goal of UX Design is to facilitate user interaction, there is always a room for innovation and development.
As quoted by Jeff Hilnbrand, Creative Market, “Simplicity is not the goal. It is the by-product of a good idea and modest expectations.”