LeEco Launch Event
LeEco,chinese electronic company(formely Letv) has partnered with Facebook to livestream an event.Usually companies partner with Youtube for the livestream but this time we will see it on Facebook on 20th Jan.
Letv has been teasing their devices for a long time on facebook.Their launch event will be held at Kingdom of Dreams and will livestream at 2pm.
The company claims that the livestream will reach across 100 million people,possibly setting a new record for widest coverage on a media platform.Facebook will increase the total coverage to a wider range of audiences.
LeEco will be bringing devices like smartphones,3D Helmet,LeMe Bluetooth Headphones and other devices like super TV,electric car and music services among others.But for now they plan to launch two smartphones for the Indian Audience.
LeEco R&D Centre
The company also plans to setup a research and development centre in India with a workforce of 1,000 employees.
Le Holdings Co Ltd Vice President Tin Mok told PTI,”We are very interested in this market,and we can build our R&D centre and manufacturing base here.The R&D centre alone,by the end of 2016,could be possibly 1,000 staff strong.”He also said that “the investment will be huge and we see Indian’s good education system could support our product’s localization as well,and LeEco aims to be a great localized multinational company.”
New LeEco Logo
Here is an image of the new logo for LeEco.This is the third revision of their logo after many refinements.The logo conveys that it is simple and has an elegant design.The company believes they can disrupt the traditional industry and compete with the likes of Apple,Amazon and Netflix and ready to make disruptive changes on the global scale.
LeEco is prepared and ready to capture the Indian market by opening the R&D Centre and India.India has become a hotspot for all the smartphone manufactures for the last few years as companies realize the potential that India holds for digitalization.
To see the livestream event on 20th Jan at 2pm,click here.